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Understanding SEO In Nigeria, What is SEO?

Ultimate Guide To SEO In Nigeira.

The world of the internet is filled with different types of websites and websites filled with different types of content.

When the internet started in 1983, Tim Berners-Lee developed the World Wide Web for information-sharing between institutions and scientists in universities around the world.

But today, in the year 2021, Individuals and marketers use the internet to share knowledge, promote their business, and discover stories around the web through the help of the search engine.

In this article, you will learn everything you need to know about SEO (Search Engine Optimization).

Everything about SEO

 

Read till the end, and I promise you, you’ll find lots of valuable information and new knowledge to sharpen your skills in SEO.

I will reveal all the secrets the gurus skip to tell you and how you can rank on Google for your desired keywords.

One more thing, don’t forget to grab your Pepper soup and Nkwobi to make this article more enjoyable.

So let’s ride on.

Businessman with a scooter over growing chart for SEO

 

 

 

What Is SEO?

 

SEO is the abbreviation for Search Engine Optimization as the process of optimizing a web page or post to rank on the unpaid listings in search results like Google, Bing, Yahoo, DuckDuckGo, Baidu, etc.

Results for Organic listing SEO, People searching the web.

How Search Engines And SEO Work, Explained.

 

When users search on Google, they aren’t searching on the web; they’re accessing Google’s index of the web.

sales-indexindex-abstract-concept-illustration-335657-3902

Here is what I mean…

A Google Index means a giant list of libraries or databases stored with cached information from a web page.

Okay, I know this sounds a little more advanced here, but let me break it down:

In a nutshell, Google uses machine learning and algorithm software called search engine spiders such as Googlebot, Web crawlers, etc. to find every possible page on the internet.

At first, Google’s bot crawls pages on the web through links connecting to each page and understanding what the site is about and it’s content before storing them in their index.

So when you ask a question on Google search box;

The crawler goes back to the index library and filters the most relevant page that answers your question and delivers you your result in few seconds.

Here is an interesting video you might consider watching on how search works by Matt Cutts.

 

 

Let’s take another example to help you better understand how the search and SEO work.

Let’s say a user in Lagos is looking to visit a bookstore and types into Google “bookstore in Maryland.”

Now, this is a broad keyword; because there are lots of places to find a bookstore and different places called Maryland;

user-and-location

Now, this is a broad keyword; because there are lots of places to find bookstores and different places called Maryland;

How does Google know what the user is searching for; If thousands of pages or sites have content on “Bookstore in Maryland”…?

And how does it determine which page is more relevant to show at the top of the search result?

This is where SEO is born…

 

SEO is all about optimizing your web page or post to be friendly with the search engines and producing quality content that answers the user’s query or questions.

According to experts, over 200 SEO factors are involved for a page or post to rank in the SERP (Search Engine Result Page).

 

 

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